Saraha news-
Petra University hosted sports media professional Lotfi Al-Zoubi in a lecture titled: “How a Sports Journalist Becomes a Content Creator in the Era of Artificial Intelligence and Digital Media.”
The lecture was organized by the Deanship of Student Affairs in collaboration with the Faculty of Arts and Sciences and the Faculty of Media, and was attended by media and sports students, as well as academic and administrative staff.
The University President, Prof. Dr. Rami Abdul Rahim, welcomed Al-Zoubi to his office, presenting him with the University Shield in recognition of his participation and appreciation of his professional achievements in sports media.
In his opening remarks, Dean of Student Affairs, Prof. Dr. Eyad Al-Mallah, emphasized the university’s commitment to providing students with opportunities to learn from inspiring professional experiences. He noted that hosting Al-Zoubi is part of the university’s efforts to support practical skills and enhance knowledge of the rapidly evolving media landscape.
Al-Mallah also highlighted key milestones in Al-Zoubi’s career, noting that he has worked with major Arab channels, including Al Jazeera, Al Arabiya, and MBC, before founding his own company, “Al-Laith Media”, in Dubai. He currently works at Al-Mashhad Channel in the United Arab Emirates. Al-Mallah emphasized that Al-Zoubi’s career exemplifies Jordanian excellence in sports media.
During the lecture, Al-Zoubi stressed that artificial intelligence is a supportive tool for journalists but cannot replace experience, knowledge, and human skills, pointing out that successful content begins with the individual before the tools they use.
He added that creating sports content requires reading, research, and fact-checking, alongside multiple skills including presentation, analysis, filming, and editing, highlighting the importance of dedication and perseverance in building a professional media persona.
Al-Zoubi also noted that the speed of digital media presents challenges regarding information accuracy, requiring young journalists to verify sources and not rely solely on modern technologies without awareness or understanding.
He concluded the lecture by sharing messages with students, encouraging them to invest in their time, skills, and passion, and to create content that reflects their personality and values, affirming that the future is open to those who possess determination and diligence.
