Building on its ongoing commitment to staying closely connected with its customers, and
bringing its “Orange is Here” slogan to life, while reafirming its continued journey towards
excellence, Orange Jordan kicked off “My Customer, My Boss” on Tuesday, 6th October, for the
second consecutive year, coinciding with the celebration of Global Customer Experience Day
2026. The initiative brought together the CEO of Orange Jordan, Eng. Philippe Mansour,
members of the Executive Committee, and more than 1,300 employees from across the
company’s various units, who took part in field visits across the Kingdom to meet customers.
This reflects the company’s position as the true responsible digital leader, as well as its focus
on delivering on its promises to customers and turning them into meaningful action.
During the field visits, teams of leaders and employees, divided into more than 230 groups,
connected with over 10,000 customers across the Kingdom in the field, by meeting them
where they are, listening to their needs and expectations, and working to translate these
insights into practical steps that contribute to enhancing their experience.
Commenting on the initiative, the CEO of Orange Jordan, Eng. Philippe Mansour, said: “Today,
our employees left their desks to meet our customers in the whole Kingdom, where they live
and work. Customer Intimacy is a core ambition of our Trust the Future strategy and is at the
heart of how Orange works every day. As always, every feedback will be analyzed, and worked
on, to ensure that we always exceed our customers’ expectations.”
The “My Customer, My Boss” initiative puts the customer voice at the core of Orange Jordan’s
development process, with insights gathered through direct interactions helping teams
identify opportunities for improvement and shape services and experiences that better
respond to customers’ expectations. It also enables teams and leaders to gain a closer
understanding of customers’ realities and experiences, strengthening their ability to turn
customer feedback into meaningful improvements. At the regional level, the initiative is part
of a strategic approach across Orange Middle East and Africa (OMEA) and is being
implemented in 17 countries, with the aim of fostering a culture of listening to customers and
engaging leaders and employees in gaining a closer understanding of their experiences.
This second edition builds on the momentum of the first. Insights gathered in 2025 led to

several key improvements over the past year, including the launch of “Ma’ak lines”, the
company’s new mobile portfolio offering free 5G service, along with a simpler refill journey,
faster fiber installation, and new services and features on the Orange Money wallet.
To learn more, please visit our website: www.orange.jo
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About Orange Jordan
Orange Jordan, with around 1,600 employees across nearly 300 shops and locations throughout the Kingdom,
strives to provide the best customer experience through an integrated set of digital solutions, including fixed
lines, mobile lines, internet, data, and Smart Life Solutions, serving more than 5 million customers in Jordan,
guided by the company’s values of Caring, Responsible and Bold.
Orange Jordan is a subsidiary of Orange Global Group, which is present in 26 countries worldwide. The company
operates in line with the Group’s strategy and prioritizes community service. In this context, it implements a
comprehensive CSR strategy centered on four pillars, including Digital Education, Digital Inclusion,
Entrepreneurship, and Climate and Environment.
As a trusted partner, Orange gives everyone the keys to a responsible digital world, which reflects the company’s
purpose. Its main driver is its vision to be the true responsible digital leader in Jordan, while continuing its
mission of offering the best network and innovative digital solutions, with an unmatched customer experience by
empowered Orange teams.
Orange offers comprehensive digital solutions for businesses of all sizes and sectors, including small businesses
and enterprises, through a wide range of business solutions under its Orange Business brand.
To learn more, please visit our website: www.orange.jo.
About Orange Group
Orange is one of the world’s leading telecommunications operators. The Group aims to be the trusted partner for
everyday digital life by providing individuals, businesses, and communities with reliable connectivity and
innovative services. As of the end of 2025, Orange connects 340 million customers (including MasOrange)
across 26 countries and generated 40.4 billion euros in revenues.
As a trusted player, Orange leverages the excellence of its very high-speed broadband networks to deploy digital
infrastructure in Europe, Africa, and the Middle East. The Group is a European leader in fiber, with 100 million
connectable households, and convergent offers. In France,Orange connects 34 million customers and was
ranked No. 1 by the regulator Arcep for the quality of its mobile network for the 15th consecutive year. In Africa
and the Middle East, the Group’s growth engine, Orange serves nearly 180 million customers and promotes digital
and financial inclusion through its connected solutions.
Under the Orange Business brand, the Group supports companies in transforming their networks as well as in AI,
trusted cloud, and cybersecurity. Orange is also a major player in the wholesale market, where it has a leading